Fill It Up

Neste wanted to activate consumers and collect more marketing leads from potential customers.

+185 000

Total Plays

+25 000

Unique Registrations

+6 500

New Marketing Leads

Neste wanted to activate consumers and collect more marketing leads from potential customers. For us it was important to focus on the conversion rate from player to marketing lead. For the game we chose classic and familiar slotmachine game which we built around the iconic Neste gas station totem. The Neste's gas station totem is extremely familiar for every potential customer, so it was pretty no-brainer to use it as one of the key game element.

Media agency handled the player acquisition through Facebook and Instagram. This converted really well and we received excellent results for the campaign.