Creating real awareness is about sparking interest and connection in a way that lasts longer than a click. It’s turning passive scrolling into active engagement and conversations. With the right mix of creativity and strategy, like engaging games or share-worthy social media filters, brands can move from just being seen to becoming a part of their audience’s daily chatter. It’s about crafting experiences that aren’t just noticed but are memorable enough to stick around in minds and conversations.
Brand recall & visibility
Rebranding or repositioning
Supporting brand equity
Competitive differentiation
Launching new products
Entering new markets
Driving category growth
Branded games: Engage customers with your brand story through games. They’re not just fun; they make your brand stick, especially when launching new products or making a name in new markets.
Social filters: Capture attention in a crowded social space. Filters let users play with your brand identity, spreading awareness through personal expression on platforms where your audience spends their time.
Buy & Win/Get/Play campaigns: Encourage real product interaction. This approach gets people to buy and connects purchases to fun experiences, building awareness and loyalty at the same time.