Nelonen Media Live

Gamified Summer Festivals

Aug 2022

Nelonen Media Live, one of Finland's largest festival and event organizers, planned six games for different festivals in Summer 2022 to engage festival fans with gamification. Players were acquired organically within the festivals and had the chance to win VIP upgrades to their tickets. KPI focus was in registrations, as well as qualified marketing leads.

Campaign key numbers

N/A

Sessions

N/A

Registrations

N/A

Time spent per visit

‍

Nelonen Media Live (NML), one of Finland's largest festival and event organizers, produces more than 20 festivals, concerts, and cruises around Finland each year.

For Summer 2022, NML wanted to engage festival fans with gamification during the festivals. Together, we planned six games for different festivals, targeting demographics ranging from techno-loving youths to rock-loving boomers. Playable made it possible to keep everything cost effective, as we had the ability to reuse some elements and styles between the games, reducing production time.

All players were festival visitors, trying to win VIP upgrades to their tickets. Players were acquired through organic channels within the festivals. With the combined results of the six games, we had great results in registrations. Additionally, we collected qualified marketing leads through the registration form.

‍

Partnering with Gust is highly productive, effortless, and straightforward.
- Matti M. Head of Marketing @Nelonen Media Live

‍

Test the game yourself
Play the Demo

More Work

Ready to level up together?
Send us a message and we'll get back to you asap. Feel free to write your message in English or Finnish! 🇬🇧 🇫🇮
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Some Friends We’ve Made Along the Way!
Loads of top companies trust our team, and we really value that. For us, it’s all about building tight-knit, lasting relationships where your success is what matters most.