Gamifying the summer renovation season

A gamified renovation profile test turned Tikkurila's Remppa kesässä campaign into 548 hours of time spent with the brand.

+26 600

Campaign page visits

+17 600

Total plays

01:44

Avg. time spent with brand

Intro

Summer is the busiest renovation season in Finland, and in summer 2026 Tikkurila set out to own it with their Remppa kesässä campaign. On Tikkurila's website, consumers could find renovation tips and inspiration for their summer projects. We got to handle the fun part: a playful activation that got people engaging with the campaign and with their own renovation plans.

The game

We built a gamified personality test where players found out their own renovation profile. First, players picked what they wanted to renovate: the house exterior, the summer cottage, the yard & garden, or the terrace. The test then adapted with different questions for each player depending on what they wanted to renovate.

Players could win Remppa kesässä merchandise as instant prizes throughout the campaign, and everyone who played was also entered into a draw for a €1,000 renovation gift card.

And what did Finland want to renovate? Yard & garden (28.7%) and terrace (28.1%) led the way, with house exteriors (27%) close behind and summer cottages (16.2%) rounding out the list.

Results

The campaign page gathered 26,684 visits and 13,120 registrations. Nearly half of all visitors (49.2%) registered to play, even though the registration form was a hefty one, and 89.9% of the 17,649 games played were played all the way to the end.

Most of the traffic came from Facebook, and once players arrived, they stayed: on average, visitors spent 1 minute 44 seconds with the campaign, adding up to 548 hours of time spent with the brand.